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Ford unveiled a new logo for its iconic sports car, the Mustang, last week. If you look carefully, you might even notice the difference. Ford has essentially made the pony logo look sleeker and faster than the previous logo. It also sports a new “subtly toned tinted-chrome finish”.

“We wanted to give the Mustang pony a more realistic feel,” said Douglas Gaffka, chief designer for the 2010 Mustang. “We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance.

“It’s more chiseled and more defined and looks more like a wild horse,” Gaffka added. “It’s more realistic in terms of proportion to an actual Mustang.”

The new logo will make its debut on the 2010 Mustang, which will go on sale next year. The 2010 Mustang will be redesigned along with the logo.

An interesting aside: the original Mustang pony was facing to the right (because that made it look like the pony was running forward), not the left as it is today. When presented to Ford management for approval, the team was told that the pony should be facing the other direction. Why? Because left is usually associated with “west”, and a wild Mustang is associated with the old west. That’s just a little insight into the decision-making at Ford.

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  1. Another example of time well spent by an auto manufacturer that should be focused on CONTENT, not superficial nonsense.

    Comment by Doug — 17 September 2008 @ 9:30 am

  2. I would have never noticed it was any different.

    Comment by Anonymous — 17 September 2008 @ 10:59 am

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