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Chrysler Offers Live TV

29th October 2009

Chrysler announced today that by the end of the year, they will offer live TV in select vehicles as a dealer-installed option.  It will also be offered as a retrofit on some vehicles.

The service, from FLO TV, seems to overcome some of the other limitations of other systems presently available – high price, need for a satellite dish on the roof or very limited channel selection.  The system will be priced at $629, plus installation.  The price includes 1 year of service. The normal price for a subscription is $119 a year or $299 for three years.

The system has a capacity to offer up to 20 channels.  Chrysler has announced that it will include CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, NBC 2Go, Nickelodeon and others not yet announced.  Up to 20 channels will be available in late December when the feature is available for dealer installation. By the end of 2009, the FLO TV service should be available in more than 100 major markets and many interstate driving corridors. The FLO TV service is not available in some rural areas.

The entertainment package will be available as a dealer-installed option on the following 2008-2010 model year vehicles with factory DVD entertainment systems: Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Journey, Dodge Nitro, Ram 1500 and Ram 2500/3500.

The service also can be added to select 2008-2010 model-year vehicles when new Mopar headrest or seat-top DVD entertainment systems are purchased.

Chrysler deserves a lot of credit for offering this innovation.  Like Sync on Ford products before it, this has the potential to change the way customers view their vehicles.  No longer an appliance to get from A to B, your car can now read your text messages, play your music based on voice command and let you watch your favorite programs.  This may, in fact, be the answer to the credit/housing crisis gripping the nation for the last 1-2 years.  Maybe your vehicle will become your home.  Just needs a refrigerator (which you can get on the Ford Flex) and a microwave.

That’s what I think – how about you?  Please leave your comments below.

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