Chevy Volt - “Simple as a Dimple”

8th December 2009

It has been nearly 2 years since we first saw the Chevy Volt at the Detroit auto show, and we have been subjected to a nearly non-stop media and marketing assault since. Chevrolet and GM have taken every opportunity to tell us how wonderful the Volt is (or rather, “will be”). They have used it in corporate advertising, it has appeared on The Late Show with David Letterman and at every auto show on the planet in the last 2 years. What you might not know is that it is also AT LEAST another year or more until anybody will have the opportunity to buy one, and then in only small numbers and in select areas of the country at the beginning.

In the latest example of this sensory overload, Chevy commissioned a Volt jingle. No kidding - you read that right. Chevy released this jingle last week at the LA Auto Show. I’ll admit, it is a bit catchy. It has a pleasant melody and attempts to educate and get you excited about the Volt. But seriously, do we really need a Volt jingle more than a year before we might have a chance to buy this thing? GM should be more focused on delivering the Volt on time and on budget and less on selling it before they have a single one to sell! That said, click on the image below to hear the jingle. Note that the images in the video are not provided by GM. The video portion is the work of Lyle Dennis, who created, launched, maintains and writes the website gm-volt.com. He’s a bit of a Volt-nut, but his work has gotten him recognition from the media and from GM. GM has even given him the opportunity to drive a Volt prototype recently.

That’s what I think - how about you? Please leave your comments below.