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Ford sweeps car & truck honors

11th January 2010

Ford swept the North American Car and Truck of the Year awards announced today at the opening of preview week of the North American International Auto Show. The Ford Fusion Hybrid beat out the Buick Lacrosse and Volkswagen GTI for the car award, while the Ford Transit Connect beat the Chevrolet Equinox and Subaru Outback on the truck side.

The Ford Fusion Hybrid ups the ante on fuel economy in the midsize segment, achieving 41 MPG in the city, according to the EPA.  The entire Fusion line also benefitted from an extensive mid-cycle makeover this year, which also is helping sales.

The Transit Connect is a small delivery van that Ford is importing from Europe, at least for now.  This type of van sells very well overseas, and Ford is betting that North American customers will also see the benefit of a small, fuel-efficient van for businesses like floral delivery and plumbers.

This is only the third time in 17 years that these awards have been swept by a single manufacturer, and is further evidence that Ford’s product makeover is gaining traction.

That’s what I think - how about you?  Please leave your comments below.

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