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Toyota Releases Statement on “Runaway” Prius
15th March 2010
The runaway Prius that was the subject of so much media attention last week has been examined by both Toyota and the US federal government (NHTSA). NHTSA isn’t talking, at least not yet, but Toyota is. Toyota released a statement (see below for the full text) today that comes just short of accusing the driver of lying about the incident. While not actually saying he lied, it does say that his account is “inconsistent” with the examination of the actual vehicle that Toyota engineers performed over the last several days. Reports have circulated that the driver, James Sikes, has financial troubles, driving speculation that he is attempting to capitalize on the publicity surrounding the reports of Sudden Unintended Acceleration (SUA) in various Toyota models.
Toyota has steadfastly denied that there is any electronic cause for the problems, saying that the sticking pedal and misplaced floor mats are the only causes for the acceleration problems. Toyota has recalled over 8 million vehicles worldwide to address the problem. The statement shows that Toyota doesn’t intend to go down without a fight in the battle over the SUA problem. Anyone over 35 probably remembers the similar issue surrounding the Audi 5000, made famous by the CBS program 60 Minutes in 1986. Audi’s sales tumbled dramatically in the wake of the report, and took many years to recover. Toyota obviously intends a happier outcome for itself, though its handling of the problem hasn’t exactly been perfect. They’ve let this continue to be front-page news for many weeks now, which is the last thing they want. They need to get this off of the news cycle and let it die down. The longer this stays top of mind, the longer lasting and more damaging the problem will be.
Toyota’s Statement:
Toyota Offers Preliminary Findings From Technical Field Examination of Alleged ‘Runaway Prius’ in San Diego
• Toyota Engineers Conclude Two Days of Investigation • Driver’s Account Of Event Inconsistent With Initial Findings
Toyota engineers completed an investigation of the 2008 Prius driven by Mr. James Sikes that was the subject of a 911 emergency call on Monday, March 8. The driver reported that the vehicle was traveling at a high rate of speed, the accelerator pedal was stuck, and that the vehicle was out of control and could not be stopped. The emergency operator repeatedly instructed the driver to shift the car into neutral and turn off the power button.







