Chevrolet (don’t call us Chevy) announced today a new program that will allow buyers of Corvette Z06 and ZR1 models to build the engine for their car! OK, they get to “help” build it, under heavy supervision. But still, how cool is it to have the opportunity to do this? I can tell you exactly how cool it is - $5800 cool. That’s how much Chevrolet charges for the PBC (”Corvette Engine Build Experience”) option on the Z06 and ZR1. PBC stands for Performance Build Center, which is the name of the facility in Wixom, Michigan that hand-builds the engines in those versions of the Corvette, as well as the Grand Sport’s.

Lest you cynically think that this is a way to avoid warranty coverage, GM says, “Like all engines assembled at the PBC, Engine Build Experience engines are covered by Chevy’s (sorry, I’ll try to use the more grown up word next time) five year / 100,000-mile transferable powertrain warranty.”

The cynic in me is shocked that the General would actually allow any moron with the money to enter their plant, let alone build an engine that will still have a warranty - even under the heavy supervision. GM’s legal staff must be pulling out what is left of their hair over this one. Remember, these are the same legal eagles that killed the Corvette ad that showed a kid dreaming about driving a Corvette, because it was irresponsible to have a kid driving. They also tried to kill a Chevy (really…I’m trying) ad that showed Chevrolet (ha! did it!) cars and trucks driving onto a car carrier already driving at highway speed.

Still, this is way cool, and if I had $5800 (on top of the $75,235 MSRP for a Z06 or $109,130 MSRP for a ZR1), I would sure do it. As Jim Campbell, VP of Chevrolet (twice in a row!) said, “Simply put, no other sports car manufacturer can match the level of personal customer involvement that Corvette offers. The Corvette Engine Build Experience takes this personal involvement to an unprecedented level.”

That’s what I (and Jim) think. How about you? Please leave your comments below.