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Meta
June Sales Suck; Ford Gains Share
6th July 2009
The US auto industry sold 860,000 units in June, a disappointing showing for the month when many analysts had expected a rebound. The sales equal a Seasonally-Adjusted Annual Rate (SAAR) of 9.7 million units. Many analysts had expected June’s sales to be the first of the year at 10 million SAAR. Subaru, with a 3.4% increase, was the only manufacturer whose sales were up from last year. Total industry sales were down 28% from 2008, but that is better than the 35% decline for the whole first half of the year. June marked the 10th month in a row that total industry sales fell below 1,000,000 units after not having fell below that mark in many years.
One major bright spot was Ford, if you can call an 11% decrease a bright spot. When the entire industry is down 28%, an 11% decline equals a big market share. Ford’s share was 18% for the month, up from 15% last year. It was also Ford’s highest share in more than 3 years, since an 18.2% share in May 2006. Ford has an impressive lineup these days (as does GM), and they are also benefitting from the recent/current troubles of GM and Chrysler. There are many out there who prefer a domestic product, for a variety of reasons, but are “uncomfortable” supporting either GM or Chrysler while they are owned by the government. I disagree with those people, but the point is that they have 1 option - Ford. As a result, Ford’s sales have outperformed many of the other manufacturers recently, leading them to increase their production schedules to meet the demand.
See the table below for the summary by manufacturer:
| Volume | Market Share | ||||||
| June, 2009 | June, 2008 | % Change | June, 2009 | June, 2008 | Change | ||
| Aston Martin | 95 | 140 | -32% | 0.0% | 0.0% | - | |
| BMW | 20,879 | 26,192 | -20% | 2.4% | 2.2% | 0.2 | |
| Chrysler | 68,297 | 117,457 | -42% | 7.9% | 9.9% | (2.0) | |
| Daimler | 16,286 | 22,139 | -26% | 1.9% | 1.9% | - | |
| Ferrari | 105 | 142 | -26% | 0.0% | 0.0% | - | |
| Ford | 154,873 | 173,462 | -11% | 18.0% | 14.6% | 3.4 | |
| General Motors | 174,785 | 262,329 | -33% | 20.3% | 22.1% | (1.8) | |
| Honda | 100,420 | 142,539 | -30% | 11.7% | 12.0% | (0.3) | |
| Hyundai | 64,788 | 78,325 | -17% | 7.5% | 6.6% | 0.9 | |
| Isuzu | - | 364 | -100% | 0.0% | 0.0% | - | |
| Lamborghini | 50 | 62 | -19% | 0.0% | 0.0% | - | |
| Lotus | 150 | 180 | -17% | 0.0% | 0.0% | - | |
| Maserati | 111 | 213 | -48% | 0.0% | 0.0% | - | |
| Mazda | 13,729 | 23,771 | -42% | 1.6% | 2.0% | (0.4) | |
| Mitsubishi | 4,362 | 7,494 | -42% | 0.5% | 0.6% | (0.1) | |
| Nissan | 58,298 | 75,848 | -23% | 6.8% | 6.4% | 0.4 | |
| Porsche | 902 | 2,650 | -66% | 0.1% | 0.2% | (0.1) | |
| Subaru | 18,620 | 18,007 | 3% | 2.2% | 1.5% | 0.7 | |
| Suzuki | 2,149 | 9,784 | -78% | 0.2% | 0.8% | (0.6) | |
| Tata | 2,875 | 3,560 | -19% | 0.3% | 0.3% | - | |
| Toyota | 131,653 | 193,234 | -32% | 15.3% | 16.2% | (0.9) | |
| Volkswagen | 26,674 | 31,626 | -16% | 3.1% | 2.7% | 0.4 | |
| Total | 860,101 | 1,189,518 | -28% | ||||







